Anniversary, birth and death

Well our new site - Fresh Flowers and Gifts - has been live for just under a week. We have been catalogued by Google and pages are starting to rank.

We have had a number of customers now, even a lady from The Isle of Skye in the UK.

Things are a little different talking to these people. Rental Agreements DIY Australia clients are fairly unemotional as they are just looking to get a residential or commercial lease or some other legal document.

But people buying flowers - well that's a different story entirely.

When people send flowers to someone it is all about emotion.

We had Richard send his wife a bunch of roses. She was in the maternity ward with their brand new freshly hatched one day old baby. He wanted the flowers to arrive before he did so his beautiful wife and baby would know he was thinking of them. He was bubbly and excited. It was a joy to speak with him. He left me with a good feeling all afternoon. When I told my wife about it she got all clucky.

Then Cathy from the UK wanted to send her brother and sister in law a flower bouquet to celebrate their wedding anniversary. We got chatting and it was just a little sad as Cathy had been in the UK for a while and had not seen her brother for a few years. Talking to her made me think about my brother and how I tend to take him for granted.

Then there was Ultima. Her brother in law had just died. You could just hear the pain she was feeling for her widowed sister. She wanted to give her a big hug but they were on opposite sides of the world. She was very specific in the colour and arrangement of the flowers to be delivered. She was pouring her emotions into those flowers and sending them across the world.

My thoughts went to those close friends and relative I have lost over the years.

I have been involved in sales for years. Sales people are told to try to put emotion into their sales presentations. The idea is to get someone emotionally involved in the product you are selling. So you work hard to get people excited about your particular widget. However, I have never been involved in products where there is real emotion. I can try to bring in emotion with ideas about security for your family into my legal document products but it is drawing a long bow, isn't it.

Selling flowers has nothing to do with plants and foliage and wrapping paper. It's about the transfer of feelings from sender to receiver.

It has been an interesting and emotional first week.

There are many who would be surprised I have a heart at all. I suppose it surprises me a bit too.

Luke Scully

Fresh Flowers and Gifts

We have launched a new website today - Fresh Flowers and Gifts

We are specialising in flowers delivered to Australian destinations. We will expand our services internationally once we get over initial teething issues with the new site.

We have a large selection of flower arrangements, floral bouquets, flower baskets and gift baskets. We have some innovations we want to introduce over the next few months so stay tuned.

We have a great page about the power of single, long stemmed roses.

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flowers delivered
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